Hand Lettering for Signage
Creative Dept: CVS Pharmacy,
Woonsocket RI
Client: Beauty 360 (fragrance)
Art Direction: Mark Chronister
Job Description: CVS is launching a new line of perfumes. Part of the advertising campaign is in-store signage. The hand lettering for this has to be bold, edgy, youthful, and irreverent; in a word; sassy. I used a wide ruling pen with bold strokes to accomplish this.
