Custom Typography for Logo

Client: PBS - Public Broadcasting Service
Art Direction: John Ruppenthal
Job Description: PBS launched its
PBS Arts Fall Festival on October 14, 2011. It inends to increase every American's access to the arts, and bring some zest into the format. The logo design for the festival was almost there, except for the hand lettered Fall Festival. It didn't feel integral to the rest of the design. The custom typography that I made, under the direction of John Ruppenthal, has the zest, integrated feel, and readability that John was looking for.